Overview
Furniture usually fails in shipping, not in use. Most of the time it fails because packaging was designed after the product, by a team that never saw how it would travel. Westin Group's packaging function sits inside the same organization as design and manufacturing, so packaging is engineered alongside the product itself, against real dimensions, real weight, and the real handling conditions of the channel it ships through.
That matters because the group's brands ship in genuinely different ways. A carton headed to a residential doorstep through a parcel network is handled, dropped, and rerouted differently than a pallet headed to a hospitality buyer's loading dock or a container headed overseas to a distribution partner. Packaging built for one of those journeys and used for the other is where damage rates and return costs come from. Ours is built for the journey it's actually going to make.
What We Do
Print & Brand Packaging Design
The graphic and print side of packaging: retail ready presentation, brand consistent carton design, and assembly instructions, built to represent each brand's identity at the moment a customer or dealer opens the box.
Structural Packaging Engineering
Drop testing, compression testing, and structural design work done in coordination with product engineering, so packaging is sized, cushioned, and reinforced around the actual product it protects rather than a generic box.
Parcel Packaging for Ecommerce
Carton design, void fill, and assembly friendly packing structures engineered for last mile durability, built to survive small parcel carrier networks and arrive ready for a customer to open and assemble at home, for the group's online brands.
Freight & Pallet Packaging for Wholesale
Palletized packaging and freight ready crating built for the handling conditions of truckload and LTL freight, protecting volume shipments through loading docks, warehouse handling, and dealer receiving, for the group's wholesale and hospitality facing brands.
Built for Every Volume Pattern
Ecommerce & Parcel
Packaging engineered for single unit, direct to doorstep shipping: the volume pattern behind WestinTrends and CostaElm, where packaging durability directly affects damage rates, return costs, and first impressions.
Wholesale & Hospitality Freight
Packaging engineered for palletized, high volume freight shipping: the pattern behind Seahawk Designs and Everon Products Company's dealer and hospitality programs, where consistency across a full container or truckload matters as much as any single unit.
Private Label & OEM/ODM Programs
For partners who need packaging developed alongside a product we're manufacturing for them, our packaging team works as part of the same program, not a separate vendor relationship layered on afterward.
Why It Works
Packaging designed with the product, not after it
Because packaging engineering sits inside the same organization as product design and manufacturing, packaging decisions get made with real product specs from day one, not measured and estimated after the fact.
Fewer damage claims, lower return costs
Packaging built and tested for the actual shipping method a product travels through, parcel or freight, is what keeps damage rates and the cost of returns down at scale.
One capability, tied to distribution
Our packaging team coordinates directly with Westin Group's manufacturing and distribution network, so packaging decisions account for real handling conditions at our own facilities, not assumptions about a generic warehouse.
A Westin Group Company
Packaging is one of Westin Group's shared Service capabilities, engineered in direct coordination with the group's manufacturing and distribution network: from parcel ready design for the group's online brands to freight and pallet packaging for its wholesale and hospitality facing brands. That integration is what allows packaging here to be engineered around real product specs and real shipping conditions, not built as an afterthought.